Technology derived

Chapter 108

Chapter 108

Apple, Samsung, and Qualcomm have strong patent reserves, and it is easy to set up patent barriers to restrict ordinary mobile phones from going to the world.

Wang Fan had no choice but to avoid it as much as possible and look for alternative solutions.

Without sufficient patent reserves, it is impossible to go out.

If he can't obtain patents through the acquisition of companies like Heimei, Wang Fan can only develop in China and grab the market share of Apple and Samsung.

But this is very difficult, not only requires the strength of ordinary mobile phones, at least stronger than Apple and Samsung, but also a perfect marketing plan.

If there is no good marketing, god-like products will not sell well.Just look at the development of Meizu in the past few years.

The mobile phone is doing very well, but there is basically no marketing. What is the result?

It is completely surpassed by other manufacturers. Although the products are far worse than Meizu, the sales volume is much higher.

To be strong, it is not enough to surpass each other in terms of CPU and camera alone.

We also need to add a few black technologies that users care about, add a few doses of news, and add a few more selling points.

Breakthroughs in areas that some consumers need, but Apple and Samsung cannot.Only in this way can we enhance our competitiveness and take food from tigers!

As for marketing, Wang Fan is really not good at it, so he has to find someone who is good at it, and he can instantly start a mortal's cell phone.

In the past few years, the mobile phone market has been extremely hot, and the most successful marketing is undoubtedly Xiaomi.

But hunger marketing, rush buying is obviously not easy to use.Even Huawei is playing this game, what future is there?

Who else has succeeded in marketing other brands?

Wang Fan thought for a long time, and finally remembered one, which he ignored.

banana!

That's right, it's bananas!

You can sell a thousand yuan machine to 4000, and it is still selling very well. Do you think the marketing level is high?

This is nothing short of a miracle!

Wang Fan calmed down the excitement in his heart, and calculated one by one:

There is no rush on the patent issue. If you don't have the money to buy Black Rose, you can only take your time.

As for the selling point of black technology, it needs to start with users, and demand can generate consumption.

Otherwise, what's the use of making an awesome black technology, but consumers are not interested in it and won't buy it at all?

Do you flaunt your advanced technology, or flaunt your low IQ?

Only by starting from the user and understanding the real needs of the user is a valuable breakthrough.

Even if there is a good idea, it must be analyzed from the user's standpoint in the end, whether the user needs it, whether it has value, and then decide whether to do it or not.

For marketing issues, you can start with bananas, as long as you find out the core person, whoever he is.

A dead fellow is not a poor one, anyway, bananas are in a downturn right now, so they just spend money to poach people, dig as many as they have.

Wang Fan called Su Xueyan over and told him what he thought.

Su Xueyan thought for a while, and immediately made arrangements:

[-]. Establish a patent department, responsible for evaluation, acquisition of patents, and research and development.

[-]. The marketing department investigates and analyzes the marketing method of bananas, and the human resources department investigates the core characters, personalities, current income, etc. behind the investigation, with a level of importance.

[-]. The marketing department makes a questionnaire on mobile phone user preferences, and initiates the questionnaire through the mortal forum, and then the marketing department analyzes user needs and finds breakthroughs.

[-]. The human resources department recruits relevant talents in the mobile phone industry.

Wang Fan watched Su Xueyan leave with satisfaction, with her, he could indeed save a lot of trouble.

At this stage, Wang Fan has to do something other than CPU.

Patents are a double-edged sword. The three giants broke his globalization path by virtue of patents, and he also has to cause some trouble for the other party.

The accumulation of patents in the past is not comparable to the three giants, but it is really hard to say what will happen next, especially Wang Fan has a technology derivative system.

It is completely possible to base ourselves on the present and cut off the future!

This is undoubtedly the most advantageous way to fight back, thinking of this, Wang Fan couldn't help but laugh out loud.

Ordinary mobile phones have just started and are not in a hurry to internationalize. The three giants have nothing to do.

But the products of the three giants are all popular in China. Once Wang Fan cuts off their patents and cuts off their future, it will be really fun.

If the other party insists on going his own way and continues to use it, Wang Fan can initiate a lawsuit and even form a patent barrier to force the other party to make concessions.

Otherwise, they can only work hard and find other ways, taking many detours, and the plan is constantly postponed.

As long as you come here a few times, it will hurt your muscles and bones at the slightest, and you will never recover if it is severe!

You must know that every giant has competitors, and sometimes a step too late may be the end of life and death.

For example, Samsung and TSMC compete for CPU orders from Apple and Qualcomm.

At the same time, whoever has more advanced technology and a higher yield rate can win more than half or even all of the orders.

On the contrary, more than half, or even all, will be lost.Almost a winner takes all situation.

As a result, the strong have orders and funds, continue to invest in expansion, improve technology, continue to develop, and have a virtuous circle.

Weak people can only keep falling behind until they are eliminated.

Even if they are evenly matched or even have a slight advantage, once the key points are cut off by Wang Fan, and they look for other solutions, it is very likely that they will be slowed down one step at a time, and there will be no room for recovery.

Therefore, the real patent war between the three giants and Mortal Technology is not necessarily the winner.

Sometimes it is not the quantity of patents that is looked at, but also the quality.And the timing!

Although it takes a long time to apply for a patent, the research and development time of the giant is longer.

Moreover, patent protection does not start after authorization, but after publication, temporary protection can be obtained.

The normal publication time is 15 months from the filing date, but applicants may apply for earlier publication.

In this way, it only takes 3 months to obtain temporary protection.

For the R&D cycle of one year or even several years at every turn, it can be done in more than three months.

However, it should not be announced too early, especially the key technologies.

Once it is announced in advance, it will definitely be stolen by the other party, and instead it will become a wedding dress for others.

Therefore, the time must be well grasped, and it is best to announce when the other party has almost an idea but no specific results.

And the content should be well controlled, not all patents or core technologies can be announced, it is best to choose those key points that are not important but essential!

This directly cut off the opponent's way forward and gave them a blow to the head!

But Wang Fan's purpose is not necessarily to completely kill a certain giant, but to force the other party to make concessions and compromise.

Exchanging patents for patents, cross-licensing, but this ratio, one to one, or one to ten, it all depends on who is more eager!

Take an unusual step!This is Wang Fan's road to patent reserves.

Wang Fan is not a man who talks about wars on paper, he will naturally act immediately when he has a direction.

Wang Fan is quite familiar with certain areas of mobile phones, so he plans to break through here.

In addition to the improvement of lens hardware and software tuning in the field of photography, only lens combinations are left.

Dual cameras are undoubtedly the next breakthrough. Compared with single cameras, both light sensitivity and imaging have been greatly improved, and there is a short-lived 3D effect.

In this regard, Huaxia's corporate actions are still relatively early, and Huawei has already launched a dual-camera mobile phone, and has carried out some research and development and accumulation.

Even Apple and Samsung are doing dual-camera research. Once Wang Fan uses the technology derivative system, he will cut off all the patented technologies in the entire dual-camera field as much as possible.

So whether it is Apple or Samsung, there is no way around it, unless he doesn't use it!

But dual-camera is the next trend, starting next year, it is likely to usher in a big explosion.

Apple and Samsung have no choice but to buy patents from Wang Fan, or exchange patents and cross-license.It's just that the ratio depends on Wang Fan...

Based on the present, cut off the future!

In this war without gunpowder smoke, it is really hard to say who will win and who will lose in the end!

(End of this chapter)